About Unleash Opportunity
Trade with purpose: the conference platform of amfori, the global business association for open and sustainable trade.
View the ProgrammeAbout Unleash Opportunity
Unleash Opportunity is the leading conference dedicated to open and sustainable trade across Europe. To live in a world where sustainable and open trade thrives, we need to collaborate. When we work together, we can support each other to embrace and navigate the ever-changing landscape with ease.
By sharing insights and best practices and taking action, we can improve sustainability in our supply chains. Working as one, the conference platform brings together the people shaping how goods are made, moved and sold.
A global business association
amfori is the leading global business association for open and sustainable trade, bringing together over 2,400 retailers, importers, brands and others from across the world who believe in a world without barriers to trade and a world where trade is a force for good.
Membership spans businesses, NGOs, governments, academics and service providers, all working towards shared goals including supporting the Sustainable Development Goals.
Explore the conference
Browse the pages covering the programme, speakers, sponsors and participation details for the conference edition.
Programme
The digital talks calendar, with the "Talks With Purpose" webinar series on sustainable trade, responsible recruitment and gender equality.
Unleash Opportunity is the conference platform of amfori, the global business association for open and sustainable trade. It brings together companies, practitioners and decision-makers who are shaping how goods move across borders and how supply chains are built. The event exists to turn shared experience into practical action: participants exchange insights, compare approaches and build the collaborations that help sustainable trade succeed in a rapidly changing regulatory landscape.
The conference programme spans talks, panel discussions, digital sessions and networking formats designed around one central idea: trade can be a force for positive change for people and planet. Sessions explore sustainability, transparency, collaboration and the operational realities of modern supply chains, with space for questions and debate. Beyond the agenda, the format creates room for spontaneous conversation, serendipitous connections and the exchange of ideas that often spark new opportunities for attendees.
Themes carried through the event include the critical work of identifying opportunities for improvement, building resilient and responsible supply chains, and navigating an evolving regulatory environment with confidence. Speakers and participants address the challenges businesses face in aligning commercial goals with sustainability commitments, sharing concrete examples of progress and candid reflections on what remains difficult. A strong emphasis is placed on collaboration across sectors and regions, since no single organisation can deliver the transition alone.
Attendees come from businesses, associations and institutions engaged in global trade, each with a different perspective on supply chain performance and impact. The conference is designed to help people leave better informed and better connected, with a programme that rewards curiosity and practical curiosity in equal measure. Whether the focus is on programmes, standards, digital tools or partnership, the aim is the same: to inspire action, spread good practice and help participants contribute to a more open and sustainable trading system.
Speakers
Plenary speakers from the line-up, including John Elkington, Dr. Nadya Zhexembayeva, Tshering Tobgay, Bas Van Abel and Naga Munchetty.
Sponsors
Sponsorship tiers included Platinum, Gold and Silver, together with a Giveaways partner for reaching high-level stakeholders.
Registration details
Participant rates for the conference covered members, non-member NGOs, governments and academics, and service providers, each with early bird and standard pricing. German VAT of 19% was excluded from the listed rates.
- Members, 2-day pass: 155€ early bird / 190€ standard
- Non-member NGOs, governments, academics: 125€ / 160€
- Non-members, service provider amfori-listed: 270€ / 320€
- Non-members, service provider amfori non-listed: 470€ / 520€
Members' Award
The amfori Members' Award spotlighted three amfori members for their work in sustainable trade. Finalists received complimentary tickets for themselves and one colleague, and the winner was named "Best Member of the Year 2020" at an evening dinner in Brussels.
